Author Topic: Sponsoring the GWV  (Read 38902 times)

Jhanananda

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Sponsoring the GWV
« on: November 28, 2012, 02:42:42 PM »
Our generous web host has informed me that our hosting is due at the end of this year, so we need to come up with some money to pay for the web hosting of the GWV website, and forums.  If you find that you were benefited by the work of the GWV, and you find you have some extra money, then this is the time to send it to support the GWV.  Just click on the "Donate" button at the top of the page or click the link support the GWV.

To sponsor something is to support an event, activity, person, or organization financially or through the provision of products or services. A sponsor is the individual or group that provides the support, similar to a benefactor.

Definition

Sponsorship[1] is a cash and/or in-kind fee paid to a property (typically in sports, arts, entertainment or causes) in return for access to the exploitable commercial potential associated with that property, according to IEG.

While the sponsoree (property being sponsored) may be nonprofit, unlike philanthropy, sponsorship is done with the expectation of a commercial return.

While sponsorship can deliver increased awareness, brand building and propensity to purchase, it is different to advertising. Unlike advertising, sponsorship can not communicate specific product attributes. Nor can it stand alone. Sponsorship requires support elements. And, while advertising messages are controlled by the advertiser, sponsors do not control the message that is communicated. Consumers decide what a sponsorship means.
Theories of Sponsorship

A range of psychological and communications theories have been used to explain how commercial sponsorship works to impact consumer audiences. Most use the notion that a brand (sponsor) and event (sponsoree) become linked in memory through the sponsorship and as a result, thinking of the brand can trigger event-linked associations, while thinking of the event can come to trigger brand-linked associations. Cornwell, Weeks and Roy (2005)[2] have published an extensive review of the theories so far used to explain commercial sponsorship effects.

One of the most pervasive findings in sponsorship is that the best effects are achieved where there is a logical match between the sponsor and sponsoree, such as a sports brand sponsoring a sports event. Work by Cornwell and colleagues[3] however, has shown that brands that don't have a logical match can still benefit, at least in terms of memory effects, if the sponsors articulates some rationale for the sponsorship to the audience.
« Last Edit: November 28, 2012, 05:51:43 PM by Jhanananda »
I have run various blends of waste oils and unleaded gasoline since Feb, 2007 in a 1983 Chevy G-20 van with a 6.2L diesel V-8 engine, with a Stanadyne Rotary DB2 IP. I have started the engine with no difficulty on an 80/20 (WVO/gas) blend down to 3F (-16c).  I now run 60/20/20 (WVO/diesel/gas)

Jhanananda

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Re: Sponsoring the GWV
« Reply #1 on: September 10, 2016, 06:19:22 AM »
The annual webserver hosting for the Fruit of the Beyond Biodiesel forum and the GWV website is due.  Please consider making a donation today to support the services of the GWV.

You can make a donation easily via paypal by going to the GWV website and clicking the Donate link there: GWV
« Last Edit: September 12, 2016, 08:14:20 PM by Jhanananda »
I have run various blends of waste oils and unleaded gasoline since Feb, 2007 in a 1983 Chevy G-20 van with a 6.2L diesel V-8 engine, with a Stanadyne Rotary DB2 IP. I have started the engine with no difficulty on an 80/20 (WVO/gas) blend down to 3F (-16c).  I now run 60/20/20 (WVO/diesel/gas)

Jhanananda

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Re: Sponsoring the GWV
« Reply #2 on: October 22, 2016, 06:59:12 AM »
Thanks to supporters of the GWV the server hosting for this forum has been paid.  Payment is now automatic via PayPal; so as long as enough donations come into the PayPal account, then the forums and website of the GWV will continue to serve those who value its work.
I have run various blends of waste oils and unleaded gasoline since Feb, 2007 in a 1983 Chevy G-20 van with a 6.2L diesel V-8 engine, with a Stanadyne Rotary DB2 IP. I have started the engine with no difficulty on an 80/20 (WVO/gas) blend down to 3F (-16c).  I now run 60/20/20 (WVO/diesel/gas)

Jhanananda

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Re: Sponsoring the GWV
« Reply #3 on: August 31, 2017, 10:05:43 AM »
The annual web hoasting service for this forum and the GWV website is due by the end of September.  Donations to the GWV would help pay for continued web services.  click the link to donate to the GWV
I have run various blends of waste oils and unleaded gasoline since Feb, 2007 in a 1983 Chevy G-20 van with a 6.2L diesel V-8 engine, with a Stanadyne Rotary DB2 IP. I have started the engine with no difficulty on an 80/20 (WVO/gas) blend down to 3F (-16c).  I now run 60/20/20 (WVO/diesel/gas)

Jhanananda

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  • Posts: 2083
  • I blend waste oils with solvents
    • Beyond Biodiesel
Re: Sponsoring the GWV
« Reply #4 on: September 12, 2017, 09:32:35 AM »
We have almost reached our support goal for this forum.  We only need $50 more to pay for its web-hosting.
I have run various blends of waste oils and unleaded gasoline since Feb, 2007 in a 1983 Chevy G-20 van with a 6.2L diesel V-8 engine, with a Stanadyne Rotary DB2 IP. I have started the engine with no difficulty on an 80/20 (WVO/gas) blend down to 3F (-16c).  I now run 60/20/20 (WVO/diesel/gas)

Jhanananda

  • Administrator
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  • Posts: 2083
  • I blend waste oils with solvents
    • Beyond Biodiesel
Re: Sponsoring the GWV
« Reply #5 on: November 13, 2017, 10:24:29 AM »
This and other domains that are used for the GWV are up for renewal.  Anyone who is interested in helping fund this work could donate to the GWV.
« Last Edit: November 14, 2017, 09:54:35 AM by Jhanananda »
I have run various blends of waste oils and unleaded gasoline since Feb, 2007 in a 1983 Chevy G-20 van with a 6.2L diesel V-8 engine, with a Stanadyne Rotary DB2 IP. I have started the engine with no difficulty on an 80/20 (WVO/gas) blend down to 3F (-16c).  I now run 60/20/20 (WVO/diesel/gas)

Jhanananda

  • Administrator
  • Hero Member
  • *****
  • Posts: 2083
  • I blend waste oils with solvents
    • Beyond Biodiesel
Re: Sponsoring the GWV
« Reply #6 on: November 21, 2017, 11:38:16 AM »
Thanks to the generosity of those who value this work, the domains and hosting have now been payed for the next year.
I have run various blends of waste oils and unleaded gasoline since Feb, 2007 in a 1983 Chevy G-20 van with a 6.2L diesel V-8 engine, with a Stanadyne Rotary DB2 IP. I have started the engine with no difficulty on an 80/20 (WVO/gas) blend down to 3F (-16c).  I now run 60/20/20 (WVO/diesel/gas)